ABR
Documents and notes regarding ABR video project
10-23-24
ALL LINKS OPEN IN NEW TAB
There is an online video describing the visit (the actual shooting) at
https://content.americasbestrestaurants.com/abr-visit-guide
There is an online course of 16 videos at
https://learn.abruniversity.com/products/your-abr-visit-is-coming-soon-what-to-expect
I am watching these videos. Here are some of the subjects:
What to expect the day of your visit
Your 11 Post Marketing Campaign Overview
The 5 Most Important Posts Of Your Campaign
Sharing Press Articles To Your Restaurant’s Facebook Page
Here is the Press Release Questionnaire that needs to be completed before September 30.
NOTES – 10-23-24
Becky – ABR – email and phone call – 102324
I see your visit with ABR has been scheduled for Weds., November 6th from 2pm-5pm. Exciting times!!
With that, we would like to move forward with launching the marketing campaign with post #1 tomorrow, October 22nd. I had in my notes to check with you before we move forward. If you could give me a ‘thumbs up’, I would appreciate it.
Also, are you planning to be open for business while ABR is there on November 6th? When we met back in April, you said you might close and host a VIP for the filming.
Lastly, please confirm the gift card amount. Clients typically give away (2) $25 gift cards. Do you want to go with that or change the dollar amount?
Becky – ABR – zoom meeting – 050224
The process begins about 3 ½ weeks before the visit.
There will be 11 posts from ABR to Rino FB
First four posts are “pre-visit” – before video shoot
The day of shoot will be 3 hours
the first 30 mins are “meet and greet” – go over the process
The next 2 ½ hours are the “sit-down” portion
interview with Daryl
interview the manager Cliff
eat some foods – the top 3 favorites
I suggested that there be a couple more tables to sit at, so people who come by to eat food and be in the shoot can sit there and be photographed. An empty Rino D’s won’t look good.
Review of Outline PDF document:
Item 2, 3, 4 –
Announcement of contest
people can vote by leaving a comment – their favorites
This can be decided by Daryl – what three foods are favorites? We can choose any three foods we want to feature
winners will be drawn live – see Item 6
2 $25 gift cards – this can be changed to whatever Daryl wants – perhaps $50 gift cards, etc.
Example: we decide that the Sunday Special is a Favorite – then we can offer a gift certificate in paper to receive a free Sunday Special.
The winners will be announced at the live visit – they must be watching to know if they one. No other notice is available.
Item 5 – Live shoot is shared on Rino FB, ABR FB, and the ABR Youtube channel